THE APPROACH
WHEN NIRA APPROACHED US,
THEY AIMED TO CREATE JEWELRY
FOR WOMEN WHO WANT TO FEEL
ADORNED IN EVERY SETTING.
SILVER AND DEMI FINE JEWELLERY BRAND FROM RAJASTHAN
Nira
(01) WHEN NIRA APPROACHED US,
WHEN NIRA APPROACHED US,
THEY AIMED TO CREATE JEWELRY
FOR WOMEN WHO WANT TO FEEL
ADORNED IN EVERY SETTING.
THIS INSPIRED AN EXCITING BRIEF, WITH THE MAIN
CHALLENGE BEING HOW TO DISTINGUISH NIRA FROM
OTHER EVERYDAY JEWELRY BRANDS.
THE CHALLENGE
HOW TO DISTINGUISH NIRA
FROM OTHER EVERYDAY
JEWELRY BRANDS.
THE WOMAN
A BRAND BUILT AROUND
THE EVERYDAY WOMAN.
HER MOVEMENT.
HER ADAPTABILITY.
HER STRENGTH.
COLOURS
THE WARM MUTED PINK
FEMININITY AND SOFTNESS.
THE BLUE-GREY
A MODERN TOUCH.
THE DEEP DARK GREEN
PRUDENT INVESTMENT.
Logo Description
Brand Identity
Nira's woman embodies constant movement, seamlessly wearing her jewelry throughout her day.
Favicon Mark
As the favicon, the fluid N serves as a homage to the adaptability of the wearer and the jewellery pieces. Perfect size for branding the smaller packages.
Logo Mark
The custom logo mark was built on a vision of everyday fluidity into letterforms that balance motion with a sophisticated shimmer.
VIDEOGRAPHY
